I need a soap catalog? I learned it the hard way (or the quick way
depending on how you look at it.) I
finally got the email that I had been hoping and waiting for… “I would love to carry your soap in my shop,
can you please send me your catalog?” My
response: “Well, of course I can!” But inside
my head I thought, “Oh crap…. I needed to make one, quick!” At that moment, I
had to thank god there’s the Internet because I googled ‘soap product catalogs’
and I was led to many soapers with great catalogs and order forms (see for yourself: Freckles Soap) but this is what I learned:
Cover page: You need
to have your logo, contact info… and your story… Again, I’m learning so much that not only is
your business about your soap, it's about you:
Product Listing: Like on
your website, pictures of your products, descriptions, and suggested retail
price in contrast to wholesale price. And finally… the most important:
Order Page and Form: Try to have it easy for them to fill out. Honestly, my first catalog didn’t ever have
an order form, and I was wondering why I wasn’t getting a response back. I only got a response after I emailed the
business… 'Can I help you place an order?' I got a response within hours… I need a clear
order form… Duh!!!
So here are examples of mine… They’re not perfect, but I figure that
whatever I create in my life is like fine wine; it always gets better with
time!
